Why Are Exchange Tokens Linked to New Token Allocations?
Exchanges often connect platform token holdings with Launchpad, Launchpool, Startup, IEO or airdrop campaigns. Holding or staking an exchange token may help users qualify for allocation, lottery entries or rewards.
Common Campaign Types
| Type | How It Works | Beginner Note |
|---|---|---|
| IEO / Launchpad | Snapshot, lottery or proportional subscription | Allocation is limited; lockup and lottery rules matter |
| Launchpool | Stake tokens or stablecoins to farm a new token | Yield changes as more users join |
| Startup / Spotlight | Exchange-hosted new token campaigns | Small projects can be very volatile after listing |
| Airdrop tasks | Holding, trading, tasks or on-chain actions | Do not overtrade or sign risky approvals for uncertain rewards |
Tokens Often Used in Campaigns
- BNB: often linked to Binance Launchpool and BNB Chain ecosystem activity.
- OKB: may be linked to OKX Jumpstart and platform campaigns.
- BGB: used in Bitget campaigns, Launchpad / Launchpool and tasks.
- GT: tied to Gate.io Startup and exchange campaigns.
- KCS: linked to KuCoin platform benefits and activity incentives.
- HTX: benefits depend on current HTX product and campaign rules.
How to Decide Whether It Is Worth Joining
- Check whether token lockup is required and for how long.
- Review historical project quality and post-listing performance.
- Estimate allocation based on participants and rules.
- Consider whether exchange token price moves can erase the reward.
- Confirm KYC, trading volume and task requirements.
⚠️ Launchpad, IEO and airdrops are not guaranteed profit. New tokens can be extremely volatile, and exchange tokens may drop after campaigns end. Use small size and read the rules first.
Read next: what is an airdrop, exchange token market cap and liquidity, crypto wallet basics.